Doctor Disruption

Design Methods #42 – Heuristic Evaluation

Designers often agree a set of criteria (heuristics) for evaluating the usability of an design or interface, and Jakob Nielsen developed his  own set of Continue Reading

Flexibility-Usability Tradeoff (Principles of Design #73)

All designers have to balance the need for flexibility with the need for usability, because as one increases the other inevitably decreases. Or in c Continue Reading

Don’t Let Short Term Thinking Kill Creativity

In their most recent report on advertising creativity and effectiveness, the IPA and author Peter Field reach the startling conclusion that both creativity and effectiveness Continue Reading

On Thinking and Not Thinking

Proclaimed as "The All New" Don't Think of an Elephant, George Lakoff's classic book has been substantially rewritten and updated to reflect contemporary issues in Continue Reading

Principles of Design #72 – Readability

Readability is the degree to which prose can be understood, determined by word length, word commonality, sentence length, number of clauses in a sentence and Continue Reading

Design Methods #41 – Exploratory Research

Exploratory research covers a wide variety of approaches used in the first stages of a research program where territory is unfamiliar. Exploratory research is often Continue Reading

The Rhyme and Rhythm of Branding: Using Sound to Build Sense, Symbol and Story into your Brand

Sound is often the most neglected of the senses when it comes to branding, although it is only second to the visual senses in terms Continue Reading

Design Methods #40 – Case Studies

Case studies have always been an important part of teaching and also have been used regularly in the social sciences and design. They are useful Continue Reading

Principles of Design #71 – Accessibility

It is common sense that objects and environments would be designed to be usable by as many people as possible without any modification. Except that Continue Reading