What we do
Applying human and cultural psychology to design more meaningful brand experiences
At TapestryWorks we apply simple, quick and intuitive approaches that map human emotions and motivations in minutes, allowing people to express implicit feelings in a directly and unfiltered way.
Capture both universal and local truths
Our approaches are sensitive to local cultural differences. Although standardised and automated, they can be customised to take account of specific business challenges and local sensitivities.
We work closely with research, creative and media agencies to develop brand strategies, product and packaging identity and customer experiences that match the needs and desires of customers.
Linking consumer stories to brand symbolism & experience
All our work is grounded in behavioural science and cultural understanding, with expertise in semiotic analysis, cross-cultural research and sensory experience.
Culture sense for brands.
What we're thinking
How we work
Who We Work With
We work globally ,through a network of partner agencies, and have applied our approaches in every continent except Antarctica Asia is our base, however, and we specialise in Asian consumers and cultures