What we do

Applying human and cultural psychology to design more meaningful brand experiences

At TapestryWorks we apply simple, quick and intuitive approaches that map human emotions and motivations in minutes, allowing people to express implicit feelings in a directly and unfiltered way.

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Capture both universal and local truths

Our approaches are sensitive to local cultural differences. Although standardised and automated, they can be customised to take account of specific business challenges and local sensitivities.

We work closely with research, creative and media agencies to develop brand strategies, product and packaging identity and customer experiences that match the needs and desires of customers.

Linking consumer stories to brand symbolism & experience

All our work is grounded in behavioural science and cultural understanding, with expertise in semiotic analysis, cross-cultural research and sensory experience.

Culture sense for brands.

What we're thinking

How we work

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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.

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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.

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Who We Work With

Experience

We work globally ,through a network of partner agencies, and have applied our approaches in every continent except Antarctica Asia is our base, however, and we specialise in Asian consumers and cultures

PARTNERS